The Seating Lab is a furniture-focused brand positioned at the intersection of design, functionality, and refined craftsmanship. I developed a comprehensive brand identity that reflects a modern, elevated aesthetic while maintaining clarity and versatility across applications. The visual system was designed to feel clean, confident, and architectural, aligning with the sophistication of their product offerings. The result is a cohesive brand foundation that strengthens market positioning, enhances credibility, and supports future growth across digital and print platforms.